A woman's eternal desire to feel special, gives rise to her desire for diamond rings. It is indeed strange, isn't it? How women throughout the globe, irrespective of their nationalities, religions, traditions, family and educational backgrounds, occupations and temperaments, crave for diamond rings? And, how strangely similar their smiles and expressions become when they have a diamond ring slid around their finger!
It is an age-old belief and pattern of thinking firmly entrenched in a woman's mind that a diamond ring is special. Since childhood she has seen a diamond ring around her mother's finger. She had loved to play with it. She has grown up listening to the story of how her father proposed to her mother and what that diamond ring meant. Thus are sown the first seeds of desire in the sub-conscious mind of a woman. Then she gradually sees the other engagements and weddings that happen around her as she grows up. Though she understands that an engagement ring need not necessarily be a diamond ring, and engagement only requires true love and commitment, she also notices the high value that the world tends to put on a man who gives a diamond ring to her fianc





